Choosing a game platform can become one of the most important marketing decisions, as game worlds become one of the most ubiquitous and powerful digital platforms in the world. Within seconds of entering a virtual world, consumers determine whether a brand belongs there or not. That is why game platform selection should be focused not on trends, but rather on brand goals, audience habits and experience design to meet the needs of both brands and consumers. The platform determines the success of in-game advertising campaigns.
Games have become massive social spaces, places for player creativity, and drivers of culture. Whether it's on a large scale with branded spaces in a 3D world, or on the go with a mobile experience, knowing which gaming platform is right for my brand comes down to what I want to achieve and how players engage.
