Chupa Chups
Integrated contextual in-game stream triggers to engage gamers at key gameplay moments without disrupting the viewing experience.
Chupa Chups has used our Stream Trigger mechanism for real-time sponsorships for gamers' live streams. Rather than interrupting the gaming experience with pre-roll or mid-roll ads, Chupa Chups leveraged our AI game moments technology, Stream Trigger, to run brand messages at real moments of action. At the same time, Gen-Z and millennial gamers were engaged in their games.
100+
With video completion rates at 100%, they were proving it had worked.
1.64%
1.64%CTR; high-performing brand-awareness-led gaming campaign.
15 GMAES
This included the activation of 7 streamers in 15 games.
Domino’s
Positioned pizza as the ultimate gaming companion by embedding high-impact, non-intrusive overlays across popular game streams.
Knowing that many gamers will eat while playing, Domino's advertises pizza as the ultimate gaming fuel for long gaming sessions.
800K
Achieved ~800K video views across multiple gaming categories.
4.52%
Achieved a 4.52% clickthrough rate (CTR), dramatically exceeding the industry average for the format.
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