Integrated contextual in-game stream triggers to engage gamers at key gameplay moments without disrupting the viewing experience.
INTRODUCTION
Chupa Chups has used our Stream Trigger mechanism for real-time sponsorships for gamers' live streams. Rather than interrupting the gaming experience with pre-roll or mid-roll ads, Chupa Chups leveraged our AI game moments technology, Stream Trigger, to run brand messages at real moments of action. At the same time, Gen-Z and millennial gamers were engaged in their games.
THE CHALLENGE
Gamers are highly sensitive to interruptions during live gameplay and tend to ignore traditional digital ads. Any brand presence that disrupts immersion risks negative perception. Chupa Chups needed a way to engage gamers without breaking the flow of play.
SOLUTION
Our AI-powered stream triggers were used to activate overlays at key in-game moments. Brand messaging appeared contextually during high-engagement actions. This allowed Chupa Chups to blend naturally into the gaming experience.
- Dynamic overlays were triggered during key points in-game where engagement was highest (kills, wins, key plays in VALORANT, and others).
- The messaging was contextual, light-hearted, and visually oriented to a gaming audience.
- The campaign was run across multiple streamers and games to reach as many people as possible.
RESULTS
In doing so, Chupa Chups became a native part of the gaming moment, not just a break in the action, targeting gaming audiences and in-game branding.
Our Partners
What Our Client Say
“Spawn Point helped us connect with gamers in a way that felt natural and immersive, allowing our brand to become part of the gameplay rather than an interruption.”
Al Smith
Country People and Culture Manager, IKEA UK, and Ireland.
“The campaign proved that live stream integrations can drive strong performance while staying true to gaming culture and audience expectations.”
Thomas Klien
Country People and Culture Manager, IKEA UK, and Ireland.
“By tailoring our messaging to different game genres, we were able to scale creator partnerships without losing relevance or authenticity.”
Mark Sam
Country People and Culture Manager, IKEA UK, and Ireland.
“They enabled us to introduce our tech-forward product to a younger audience in an environment where innovation and engagement naturally thrive.”
Abdullah Khan
Country People and Culture Manager, IKEA UK, and Ireland.
“Aligning our brand with racing and simulation games allowed us to extend our performance-driven identity into gaming in a way that felt credible and effective.”
Helen Glen
Country People and Culture Manager, IKEA UK, and Ireland.