Positioned pizza as the ultimate gaming companion by embedding high-impact, non-intrusive overlays across popular game streams.
INTRODUCTION
Knowing that many gamers will eat while playing, Domino's advertises pizza as the ultimate gaming fuel for long gaming sessions.
THE CHALLENGE
The gaming ecosystem is crowded with ads competing for attention. Domino’s needed to remain culturally relevant while driving measurable engagement. Traditional formats risked being ignored by gaming audiences.
SOLUTION
A partnership program recruited top 321 gaming streamers to play popular titles like League of Legends, VALORANT, GTA V, and FIFA. These were less visible overlay formats that filled the space during the stream, not on top.
- Domino’s partnered with gaming streamers across popular titles.
- Non-intrusive live stream overlays replaced disruptive ad formats.
- Messaging was aligned with gaming moments and food consumption behavior.
RESULTS
Domino's became culturally relevant for gamers and was embraced by gamers with these integral placements in the gaming world.
Our Partners
What Our Client Say
“Spawn Point helped us connect with gamers in a way that felt natural and immersive, allowing our brand to become part of the gameplay rather than an interruption.”
Al Smith
Country People and Culture Manager, IKEA UK, and Ireland.
“The campaign proved that live stream integrations can drive strong performance while staying true to gaming culture and audience expectations.”
Thomas Klien
Country People and Culture Manager, IKEA UK, and Ireland.
“By tailoring our messaging to different game genres, we were able to scale creator partnerships without losing relevance or authenticity.”
Mark Sam
Country People and Culture Manager, IKEA UK, and Ireland.
“They enabled us to introduce our tech-forward product to a younger audience in an environment where innovation and engagement naturally thrive.”
Abdullah Khan
Country People and Culture Manager, IKEA UK, and Ireland.
“Aligning our brand with racing and simulation games allowed us to extend our performance-driven identity into gaming in a way that felt credible and effective.”
Helen Glen
Country People and Culture Manager, IKEA UK, and Ireland.