Drove higher engagement by tailoring live stream branding to specific game genres and gamer personas at scale.
INTRODUCTION
It partnered with 673 streamers and received 140% higher engagement. Doritos wanted to not only be more present in gaming but also appeal to several player groups.
THE CHALLENGE
Gaming audiences vary significantly across genres and player motivations. A single creative approach risked feeling generic or irrelevant. Doritos needed scale without sacrificing contextual relevance.
SOLUTION
Streamers were segmented by game genre and audience type. Overlay creatives were customized to match each gaming environment. This ensured relevance while activating a large creator network.
- Streamers were sorted according to game genre (Battle Royale, MOBA, FPS, etc.).
- Overlay creatives were modified to match an audience's expectations for each genre.
- The collaboration of large creators gave it reach.
RESULTS
Our Partners
What Our Client Say
“Spawn Point helped us connect with gamers in a way that felt natural and immersive, allowing our brand to become part of the gameplay rather than an interruption.”
Al Smith
Country People and Culture Manager, IKEA UK, and Ireland.
“The campaign proved that live stream integrations can drive strong performance while staying true to gaming culture and audience expectations.”
Thomas Klien
Country People and Culture Manager, IKEA UK, and Ireland.
“By tailoring our messaging to different game genres, we were able to scale creator partnerships without losing relevance or authenticity.”
Mark Sam
Country People and Culture Manager, IKEA UK, and Ireland.
“They enabled us to introduce our tech-forward product to a younger audience in an environment where innovation and engagement naturally thrive.”
Abdullah Khan
Country People and Culture Manager, IKEA UK, and Ireland.
“Aligning our brand with racing and simulation games allowed us to extend our performance-driven identity into gaming in a way that felt credible and effective.”
Helen Glen
Country People and Culture Manager, IKEA UK, and Ireland.