Introduced a tech-enabled lifestyle product to gamers by aligning interactive overlays with tech-savvy gaming audiences.
INTRODUCTION
Karaca introduced their 'Çaysever Robotea' product to gamers. Karaca is a lifestyle and homeware brand, and wanted to produce a tech-enabled product to target a younger audience on gaming platforms.
THE CHALLENGE
Karaca wanted to introduce a tech-enabled product to younger consumers. The brand needed to move beyond traditional lifestyle marketing channels. Building credibility in digital-first environments was essential.
SOLUTION
Gaming livestreams were used to reach tech-savvy audiences. Interactive overlays and creator integrations showcased innovation. The product was positioned naturally within gaming and tech contexts.
- It targets gamers with interests in technology and innovation.
- Used Twitch streams and creators to show the product through interactive overlays.
- Intended influencer integrations embed the product into gaming ecosystems.
RESULTS
Our Partners
What Our Client Say
“Spawn Point helped us connect with gamers in a way that felt natural and immersive, allowing our brand to become part of the gameplay rather than an interruption.”
Al Smith
Country People and Culture Manager, IKEA UK, and Ireland.
“The campaign proved that live stream integrations can drive strong performance while staying true to gaming culture and audience expectations.”
Thomas Klien
Country People and Culture Manager, IKEA UK, and Ireland.
“By tailoring our messaging to different game genres, we were able to scale creator partnerships without losing relevance or authenticity.”
Mark Sam
Country People and Culture Manager, IKEA UK, and Ireland.
“They enabled us to introduce our tech-forward product to a younger audience in an environment where innovation and engagement naturally thrive.”
Abdullah Khan
Country People and Culture Manager, IKEA UK, and Ireland.
“Aligning our brand with racing and simulation games allowed us to extend our performance-driven identity into gaming in a way that felt credible and effective.”
Helen Glen
Country People and Culture Manager, IKEA UK, and Ireland.