Promoted an official esports tournament through native livestream integrations, linking 5G performance with competitive gaming.
INTRODUCTION
Vodafone sought relevance by sponsoring an official tournament for its 5G offering to stay in the competitive gaming space.
THE CHALLENGE
Esports audiences are highly discerning about brand involvement. Vodafone needed to promote an esports tournament while showcasing 5G performance. The brand had to feel authentic within competitive gaming.
SOLUTION
Native integrations were deployed during official tournament livestreams. Advertising appeared seamlessly across Twitch and YouTube broadcasts. Brand messaging was tied directly to speed, performance, and competition.
- Twitch and YouTube livestreams reached many esports fans.
- Integrated non-intrusive advertising formats throughout the tournament.
- The brand messaging focused on performance, speed, and connectivity, core esports values.
RESULTS
Our Partners
What Our Client Say
“Spawn Point helped us connect with gamers in a way that felt natural and immersive, allowing our brand to become part of the gameplay rather than an interruption.”
Al Smith
Country People and Culture Manager, IKEA UK, and Ireland.
“The campaign proved that live stream integrations can drive strong performance while staying true to gaming culture and audience expectations.”
Thomas Klien
Country People and Culture Manager, IKEA UK, and Ireland.
“By tailoring our messaging to different game genres, we were able to scale creator partnerships without losing relevance or authenticity.”
Mark Sam
Country People and Culture Manager, IKEA UK, and Ireland.
“They enabled us to introduce our tech-forward product to a younger audience in an environment where innovation and engagement naturally thrive.”
Abdullah Khan
Country People and Culture Manager, IKEA UK, and Ireland.
“Aligning our brand with racing and simulation games allowed us to extend our performance-driven identity into gaming in a way that felt credible and effective.”
Helen Glen
Country People and Culture Manager, IKEA UK, and Ireland.